The Point of Sale (POS) holds crucial importance in today's retail sector. Being present in stores, observing consumer behavior, analyzing competition, and understanding retailers have become essential. Furthermore, evaluating product performance considering different periods of the year, seasonalities, regions, and retail profiles is also essential.

This was the primary demand and challenge for Suzano: providing its sales and promoter teams with a practical, effective, intelligent, and digital tool to collect and visualize information.

To meet this goal, Techy IP created a comprehensive information collection and visualization platform for Suzano's teams. This platform serves as the foundation for a mobile application that allows these professionals to gather information from points of sale and feed the company's database.

At the same time, they can view indicators and scenarios of retailers selling their products. Crucial business data, such as Product Presence, Price, Extra Point Execution, Inventory, Volume, Activation, Retail Environment, Out of Stock, Space, among others, is managed through this application.

This provided Suzano's Promoters and Executives with a complete view of the performance of their Teams, Regions, and Products, enabling more agile and efficient decision-making.

The Execute Suzano Project offers a comprehensive platform with various functionalities and advantages for Suzano's teams. It includes the management of daily visits by teams to retailers, with scheduling, panels for achieved objectives, effectiveness, task execution, and surveys. Additionally, it enables the collection and visualization of indicators for Suzano and competitors' products in stores, such as shelf space, product quantity, prices, extra points, executions, and stock.

The platform also provides a perspective on sales and turnover by regions and categories, goals by customer, order management, and delivery tracking. There is also a special area for stockout management, retail management, supervisor profile, and an Administration Portal for configurations and comprehensive reports.