BAT is one of the companies that invests the most in innovation and technology worldwide. Its IT team has been working to standardize and unify its tools for all countries, thus ensuring quality of service and services on a global level. Following this premise, the great challenge was to build a comprehensive retailer support platform that could be implemented in different countries and regions around the world, absorbing the business characteristics of each locality.

In a long-term partnership with BAT teams from around the world, Techy IP developed the BAT All in One platform.

Available in Desktop and Mobile formats, this solution brings together e-commerce and relationship applications, working to boost the company's sales and increase retailer engagement and loyalty rates. It is a modular, dynamic, and fully customizable platform, allowing for quick implementation in any global location.

The single platform that combines e-commerce with a communication portal and incentive programs.

With an intuitive design based on best UX practices, its usability has been prioritized to provide easy and simplified navigation.

Operating with a multilingual framework, the solution is versatile to accommodate various languages.

BAT All in One features intelligent e-commerce capabilities, such as smart order suggestions and automatically activated promotions.

The immediate display of goals and bonuses, along with the B2B engagement area that includes diverse content and rewards, makes the platform even more appealing to retailers.

Finally, BAT All in One delivers high performance and stability, thanks to its new technological framework.

The Platform also allows for complete control through customized dashboards and management tools, adapting to different variables and location-based segmentations.