Solutions / Commerce & Engagement / B2C Engagement
01 · COMMERCE & ENGAGEMENT
B2C Engagement
Turn retail staff into the link between your brand and
consumers, with promotions redeemed and rewarded in store.
02 · OVERVIEW
Consumer promotions,
executed by your retail
staff
B2C Engagement connects brands, retailers, retail staff and end consumers in a single, data-driven journey. Consumers discover promotions and download coupons in a consumer app built with your own brand identity; at the store, staff execute the promotion, validate the redemption and earn points through B2B Staff. Data Bridge synchronises both journeys and feeds campaign analytics in real time. It can be configured as B2B, B2S or B2S2C, following the legal framework of each market.
03 · CORE FEATURES
What B2C Engagement does
White-label consumer app
A consumer app built for each
client, with its own brand, on the Techy IP structure for a faster time-to-market.
Unified engagement
platform
Personalised journeys for brands, staff, retailers and consumers, adapted to roles and local compliance rules.
Dynamic incentive engine
Design and run incentive
programmes with points, monetary rewards, badges and tiers, based on real-time sales data.
Gamification & motivation
Missions, rankings, levels and
leaderboards that increase
participation and reward high
performance.
Performance & recognition
analytics
Dashboards that track
participation, campaign effectiveness, coupon redemption and engagement ROI.
Communication & content centre
News, updates and brand content segmented by region, role or performance tier, including consumer education.
Flexible reward
management
A reward catalogue configurable per market,
with multi-currency, tax compliance and automated
approvals.
Seamless platform
integration
Data from Sales Rep, B2B Staff and B2B Engagement for unified tracking, with insights exported to BI tools.
Built for
Brands, retailers, retail staff
and end consumers.
Versions
B2B, B2S or B2S2C, configured to each market's regulation.
Runs on
White-label consumer app,
plus mobile and web access.
Integrations
B2B Staff, eCommerce, B2B
Engagement, Sales Rep and
Sales Cockpit, through Data
Bridge.
05 · INTERFACES
See B2C Engagement in action
06 · MORE IN COMMERCE & ENGAGEMENT
Other solutions in this category
Give every customer a buying experience shaped
by their assortment, prices and commercial
conditions.
Bring content, training, campaigns and rewards
into the daily relationship with your retail partners.
Help store teams build product knowledge,
participate in campaigns and follow their incentive progress.
07 · CONTACT
Opens the contact form with Commerce & Engagement already selected.
