Solutions / Retail Execution / Competitor Insights
01 · RETAIL EXECUTION
Competitor Insights
Capture competitor prices, promotions and point-of-sale
activity in structured field workflows
02 · OVERVIEW
Every field visit
becomes competitive
intelligence
Competitor Insights is an intelligence module built into Sales Rep and Portal Admin that gives your commercial teams a real-time view of competitor activity across every region. Reps capture competitor prices, promotions, merchandising and staff engagement during their visits; managers see it consolidated in dashboards, heat maps and rankings, and can send verification requests straight back to the field. The result is a continuous intelligence cycle between the store and headquarters, with faster and better-informed responses.
03 · CORE FEATURES
What Competitor Insights does
Field data capture
During visits, reps record competitor promotions and activities with structured forms and photos.
Intelligent alert categories
Price Promo, Merchandising, Staff Engagement and Brand alerts for standardised, comparable data.
Heat maps & ranking panels
See competitor intensity by region and rank
companies, brands and categories by presence and activity.
Critical alerts & trend analytics
Automatic alerts above your thresholds, trend charts over time and CSV exports
for deeper analysis.
Manager-driven competitor checks
Send verification requests to selected regions or reps, with prefilled forms and reference photos.
Two-way field confirmation
Reps confirm or deny flagged activity during visits, closing the loop between field and management.
Built for
Sales reps, regional managers
and trade marketing teams.
Versions
Consumer goods and services
segments.
Runs on
Inside the Sales Rep mobile app, with desktop dashboards in Portal Admin.
Integrations
Sales Rep, Portal Admin and the rest of the platform, through
Data Bridge.
05 · INTERFACES
See Competitor Insights in action
06 · MORE IN RETAIL EXECUTION
Other solutions in this category
Connect point-of-sale audits, merchandising tasks and field evidence to the people managing execution.
Explore solution ↗Put customer information, commercial rules and order-taking tools in the hands of your field sales team.
Explore solution ↗Help managers follow team performance, customer activity and operational exceptions across their territories.
Explore solution ↗07 · CONTACT
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