01 · One connected ecosystem
Techy IP Platform
Connected data.
Smarter business.
Integrated, trusted and contextualised data, tailored to each market, powering a comprehensive suite of applications for your entire commercial operation.
YOUR CONNECTED ENTERPRISE
CRM
ERP
Partners
Legacy
THE ORCHESTRATION CORE
Techy IP Data Bridge
Data + business rules + connected services
Business Rules
Connected Services
Customer
Order
Product
Partner
Bronze
Silver
Gold
Commerce
Field sales
Distribution
Loyalty
Programs
One connected ecosystem. Many business experiences.
EXPERIENCE BUILT ALONGSIDE LEADING COMPANIES
02 · ONE PLATFORM FOR THE WHOLE OPERATION
One platform for your entire
commercial operation
From digital buying to field sales, distribution, the point of sale and administration.
Start with the solution you need: every one of them is part of the same platform.
Commerce &
Engagement
Digital buying and relationship journeys for retailers, store teams and customers.
eCommerce · B2B Engagement · B2B Staff · B2C Engagement · AI Assistant
Sales & Field
Operations
Tools for field representatives, sales managers, van sales and commercial planning.
Sales Rep · Sales Manager · Prompt Sales · Sales Cockpit
Orders & Distribution
Order flows between your
company, distributors and
partners, from file to delivery.
Trade Track · Replenishment
Retail Execution
Point-of-sale audits,
merchandising tasks and
competitor monitoring in the
field.
Merchandising App · Competitor
Insights
Intelligence &
Incentives
Recommendations, promotions and audiences that guide commercial decisions.
Commerce IQ · Promotions
Platform &
Administration
User access, profiles and business rules for every market, managed in one place.
Portal Admin03 · THE ORCHESTRATION CORE
The intelligence
between your systems
and your applications
Techy IP Data Bridge orchestrates data, transformations and the
services behind your business experiences. Its event-driven
Medallion architecture turns fragmented information into
application-ready context.
Connect your environment
Salesforce and non-Salesforce sources through events, APIs and incremental flows.
Orchestrate with context
Coordinate dependencies and business transformations.
Serve every channel
Prepared data for APIs, channel backends and applications.
Operate with visibility
Follow freshness, processing status and failures.
01 / Bronze
Capture source data
02 / Silver
Refine, align and apply transformations
03 / Gold
Prepare data for business consumption
Event-driven processing · Dependency orchestration · APIs & channel backends · Operational observability
04 · DIFFERENTIAL 1 — ADAPTS TO EVERY OPERATION
Built once.
Adapted to every operation
Each solution is a single application that serves multiple markets, business models and systems.
Differences are handled by configuration in the backend, not by new versions of the app.
Multi-flavour
applications
One codebase per solution.
Journeys and features shaped
by market, profile and
permissions.
Market configuration
Language, currency, order
model, integrated systems and
local business rules, set per
operation.
Feature flags
Enable, pilot or hold each
capability by market, with
gradual and controlled rollout.
Microservices
& BFFs
A menu of reusable business
services, composed for each
app. Lighter, reusable frontends.
Same application, different operations
Capability
[New feature]
Order model
Source system
Market A
Active
Direct
CRM A
Market B
Pilot
Direct
CRM B
Market C
Off
Via distributors
No CRM
✓ Less duplicated development
✓ Consistency across apps and channels
✓ Faster expansion to new markets
✓ Local differences under control
05 · DIFFERENTIAL 2 — DATA INTELLIGENCE
Data with quality and context
Techy IP Data Bridge uses AI to interpret your business rules and processes, so every
solution works with information that is trusted and meaningful.
01 / CONNECT
Bring the pieces together.
Connect CRM, ERP, partner platforms and
operational data through the integration patterns
your environment needs.
02 / CONTEXTUALISE
Make it meaningful.
Apply relationships, transformations and business rules
to create data that reflects how your business works.
03 / PUT TO WORK
Enable the next action.
Deliver that context to the applications used by customers, sales teams, distributors and business leaders.
Trusted AI starts with business context.
Context is built once and reused across every solution, analytics tool and AI agent, without rebuilding business logic for each project.
06 · MODULAR ADOPTION
Start with one solution.
Gain the whole platform
Every solution can be adopted on its own, and it already runs on Data Bridge.
Each one you add connects to what is in place, at your own pace.
One solution
Start with the process that matters most today.
Proven value
Validate with the teams that use it and measure the impact.
Connected teams
Add solutions that share the same data, rules and services.
One platform
Extend to new markets and
business units without rebuilding.
07 · SECURITY & GOVERNANCE
Your data. Your infrastructure. Your control
Your infrastructure
Components that touch your data can run inside your own environment.
Access control
Role- and attribute-based policies, single sign-on and multi-factor authentication.
Auditability
An audit trail of who accessed what, and when. Exportable for compliance.
Encryption & open formats
Protected in transit and at rest, stored in
open formats in your own storage.
08 · EXPERIENCE
Built, deployed and evolved in real operations
Our core engineering team has worked together for more than 15 years, carrying
business knowledge from the first integration through years of operation.
15
years our core engineers have worked together
6
continents across our delivery experience
16
solutions in one platform
TECHNOLOGY PARTNERSHIPS
09 · HOW WE WORK
From your operation to the rollout
Understand
Map priorities, systems and commercial processes.
Configure
Select solutions and adapt rules and integrations.
Deliver
Validate real journeys and prepare the rollout.
Evolve
Support adoption and expand
capabilities.
10 · CONTACT
Let’s talk about
your operation
Ask for more information, book a meeting with our
commercial team or subscribe to Techy IP updates.
Europe & UAE: europe@techyip.com
Global: contact@techyip.com
